While maintaining a presence in China with stores in Shanghai, Shenyang and Fushun, Dunkin’ Donuts decided around the turn of the century that Beijing wasn’t a viable market, and the company closed its stores there. Now, DD is coming back, with one location scheduled to open before Chinese New Year (Feb. 8), two more opening shortly thereafter, and “a handful of others” due to come online later, according to The Beijinger.com.
What’s changed in Beijing? A growth in the popularity of coffee, spurred in part my Starbucks’ growing presence – that company has 1,500 locations in a total of 90 Chinese cities, according to The National Geographic – as well a spurt in the count of local coffee shops. The latter tend to offer premier coffee both because of its quality and because it is seen as prestigious, an important factor to Chinese consumers, National Geographic (NG) notes.
A large part of Starbucks success, the magazine says, has evolved from the company’s ability to offer a broad range of the sweetish drinks favored, over plain, black coffee, by the Chinese and, as or more important, Starbucks’ willingness to cater to the local market with such Chinese preferences as green tea frappuccinos, red bean scones and, during the Mid-Autumn and Dragon Boat festivals, such favorites of those events as mooncakes (“round pastries stuffed with red bean or lotus seed paste and whole salted egg yolks, these last representing the fertility-associated full moon, NG says) and zongzi (“a traditional Chinese food made of glutinous rise stuffed with various fillings and wrapped in bamboo, reed or other flat leaves,” Wikipedia says). Mooncakes and zongzi are to those festivals, respectively, as funnel cake is to many similar events in the U.S.
Apparently a problem for Dunkin’ Donuts in its earlier Beijing incarnations was the quality of its coffee – too often seen by the locals as worth by-passing – and the scarcity of its donuts, which apparently were prepared so infrequently that on-the-shelf selections and quantities tended to be limited. The upcoming stores are expected to take after Shanghai’s path with offerings keyed to the local diet. One of them, featuring dry pork and seaweed, is not recommended by the author of The Beijinger article!
That article said a DD spokesperson confirmed the openings cited here are “imminent,” and other locations should follow shortly as the company aims to open some 1,400 stores to complement the 17 or so in the country’s east and northeast, a former employee told The Beijinger. That large expansion plan was announced around a year ago, but only now seems to be moving toward fruition.