Product tests aren’t for everyone. They are, being tests, put out to small markets, or a small sector of a market, to gauge customer reactions.
Now while Canada is hardly a ‘small market’, McDonald’s sales there – and I’m guessing at this – are probably a tiny fraction of what that company moves through its thousands of U.S. locations. So, what better place than Canada, where people and their tastes are similar to Americans’, but they – the people and their tastes – are just a bit different, to test market something.
Recently, according to AndNowYouKnow.com, a website focused on trends and developments in the produce industry, Micky D has been testing its version of waffle fries in the country north of the U.S.
Chicago-area-based McDonald’s is offering a couple of other potato-based items: The hash brown potato with bacon pieces, and fries flavored with garlic from Gilroy, CA, the U.S.’s garlic growing/processing capital.
It took me years to get around to getting there, and I knew I’d made it from a mile or more out, when that wonderful just-pressed-garlic smell permeated our car, when the windows were just cracked!) Though I didn’t try more than one, lore says that all of the restaurants in this town feature garlic-enhanced dishes in every category, from starters to desserts. The one I was insure did! (Some places barely ask you if you want fresh garlic on your salad: It’s considered to be an ingredient!)