A survey taken at the end of last month by The Harris Poll revealed beer to be a near favorite over wine among adult imbibers.
“While many consumers will increasingly drink across all three major adult beverage categories (beer, wine and liquor/spirits), they still have their preferred type,” Danny Brager, SVP of Neilsen’s beverage alcohol practice, told Beverage Daily.com.
Nearly four in ten (38%) of U.S. adults who drink several times a year or more told the pollsters they choose beer as their go-to bevvie, and 31% named wine as their sippy selection. Those favoring as their first choice the liquor/spirits amounted to 28% of the 2,148 surveyed.
These numbers, by category have pretty much flipped in the last decade, with liquor/spirits losing ground, particularly, to wine.
Hardly surprisingly, wine is favored over any other kind of alcoholic beverage by women.