Photo: Portland (ME) Press Herald
Maine-based Hannaford Supermarkets has begun offering less-than-perfect produce on sale in 15 of its home-state stores. Hannaford launched the same program in the Albany NY area last year, resulting, so far, in keeping some 100,000 pounds of edible food from being discarded.
Others jumping on the “misfit produce” bandwagon include Giant Eagle in the Pittsburgh area and Whole Foods in California. France’s Intermarche chain also has saved a lot of otherwise passed over produce and a lot of cash for customers, who enjoy discounted prices on oddly-shaped or slightly bruised items.
While a similar recycling program failed to gain traction in Raley’s supermarkets in California, the concept is providing to be a winner with consumers in a growing number of places – and why shouldn’t it, when shoppers are able to enjoy savings of as much as or more than 30% off regular retail prices.
A National Public Radio article on this trend noted last year that Americans waste enough perfectly nutritious but odd looking fruits and veggies annually to fill “44 skyscrapers” – a rather imprecise term, but you get the point.