Kroger’s 44-foot long mobile market (The Courier-Journal)
Not content to offer plenty to attract shoppers into its stores, Kroger has launched a mobile store – to take food and more to where their neighbors live. Called the Zero Hunger Mobile Market format, the single-aisle store-on-wheels was introduced by the Louisville Division to serve neighborhoods with limited or no access to fresh foods and vegetables, And Know U Know reported August 15.
“There Are Other Ways”
Quoting Erin Grant, Corporate Affairs Manaager and Media Spokesperson for the division, ANUK said Krroger believes “It does not have to be a brick-and-mortar store for us to provide access to healthy food for people. That might not always be the solution. There really are other ways.”
This way, serving up 20+ meat items and close to 60 produce selections curbside around the city, is an envelope-stretcher. In reaching out to actual or near ‘food deserts’ – areas supermarkets shy away from – is an anything-but-inexpensive way for the nation’s Number 2 (after Walmart) food retailer to grow its customer base.
And while that’s certainly an objective, Kroger officials are, in expanding their coverage in this way, acting on a long-time company objective: To serve, in the best and most effective ways possible, the communities it serves. Thus this partnership with the “Dare To Care”13.4 foodbank.
Inside Kroger’s 44-foot long mobile market (The Courier-Journal)
Due to visit 29 locations this month (August), the colorfully-outfitted, 44-foot long (13.4 m) trailer offers close to 200 different items. It’s been a huge hit with shoppers, The Louisville Courier-Journal reported on Aug 15.
Two Fridge Cases Onboard
The paper noted that the mobile market’s product range includes two refrigerated cases holding meat, milk, eggs and cheese, among other items; A row of shelves contains baking ingredients, pasta, cereal and other pantry staples. A wall displays fruits and vegetables, from mustard greens to clementines. The market does not sell chips, soda or alcohol,” the article added.
And why should it? Those (chips, soda, alcohol, etc.) are what local ‘markets’ in food deserts specialize in.
Good job, Kroger!