Category Archives: Beyond Meat

We’re In ‘World Meat-Free Week’

 

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People enjoying vegetarian/vegan entrees from around the world: Steamed sourdough dumplings filled with buckwheat groats. Fermented beetroot & wild herbs, with sweet & sour chili sauce. Carrot, savoy cabbage & chickpea coconut milk curry. Basmati rice pilav with cashew nuts. Photo: Greenpeace

Meat-eaters of the world: This isn’t your week.  It’s World Meat-Free Week!

The exclusion (or limiting) of meat from one’s diet is, in fact, a growing trend in the US, the UK, and, undoubtedly, elsewhere.

The reasons, as a recent article in The Guardian put it, “are obvious – meat-eating is cruel, environmentally ruinous (accounting for 15% of global greenhouse gas emissions) and often unhealthy, too – recent studies have found raw meat samples contain increasing amounts of plasticsantibiotics, and even fecal matter.”

All this, The Guardian said, “explains why Quorn is on course to become a billion-dollar business within a decade, and why this is World Meat-Free Week. (And June 11 was World Meat Free Day. Did you know, or participate?)

‘Fake Meat’ Is a Divisive Topic

Many meat-lovers – or carnivores, as my wife calls herself – look down their noses (but not to their mouths, or their health) when the topic of ‘fake meat’ arises. As USA Today put it recently, “It’s a divisive topic, and one that frequently pits vegans against carnivores – pretty needless given it’s just a way of increasing options for the dinner table. It’s not just for vegetarians but anyone wishing to reduce their meat intake given the colossal environmental crisis we find ourselves in.”

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Tesco’s meatless ‘steak’.  (Photo supplied)

How does the public feel about meat alternatives? The website PlantBasedNews.org recently noted that when Britain’s Tesco supermarket chain introduced vegan steaks recently, 40,000 were sold “within days.” Demand for the plant-based product has been “extremely high,” the website noted. Tesco is the world’s first supermarket company beyond Holland to sell this product from Vivera.

And Sainsbury’s, another British supermarket chain, announced earlier this month that it is introducing a range of faux meat items to be presented alongside the real thing in meat cabinets.

The “lookalike” burgers and minced meat making their UK debut in Sainsbury’s on June 27 are made by the Danish manufacturer Naturli’ Foods – a leading developer of plant-based foods since 1988. That company says it has struggled to keep up with demand since their January launch in Denmark.

Line Has “Underlying Meatiness”

The Naturli products are not designed to taste like beef, but have an underlying “meatiness” thanks to the umami flavor of almonds, tomatoes and porcini mushrooms. The burgers contain beets, which helps recreate the color of raw, medium and well-done meat as it cooks, as well as adding a realistic meat “juice” when bitten into.

“Our goal is to contribute to restore the balance between nature and man,” CEO Henrik Lundtold The Guardian. “We’ve developed this product assuming that many people want to eat plants instead of animals, but are afraid of compromising on flavor and maybe even missing out on their favorite dishes such as lasagna or burger patties.”

The range goes on sale after a major study claimed that avoiding meat and dairy products impact on the environment is unforgivably high.

Avoiding meat and dairy products is the single biggest way to reduce your environmental impact on the planet, according to the scientists behind the most comprehensive analysis to date of the damage farming does to the planet.

Cut Meat/Dairy Consumption, Reduce Farmland Use 83%

The new research shows that without meat and dairy consumption, global farmland use could be reduced by more than 75% – an area equivalent to the US, China, European Union and Australia combined – and still feed the world. Loss of wild areas to agriculture is the leading cause of the current mass extinction of wildlife.

The new analysis shows that while meat and dairy provide just 18% of calories and 37% of protein, it uses the vast majority – 83% – of farmland and produces 60% of agriculture’s greenhouse gas emissions. Other recent research shows 86% of all land mammals are now livestock or humans. The scientists also found that even the very lowest impact meat and dairy products still cause much more environmental harm than the least sustainable vegetable and cereal growing.

A 2006 report published by the United Nations Food and Agriculture Organization noted that the livestock sector generates more greenhouse gas emissions as measured in CO2 equivalent – 18 percent – than transport. It is also a major source of land and water degradation.
Henning Steinfeld, Chief of FAO’s Livestock Information and Policy Branch and senior author of the report, said, “Livestock are one of the most significant contributors to today’s most serious environmental problems. Urgent action is required to remedy the situation.”
With increased prosperity, people are consuming more meat and dairy products every year. Global meat production is projected to more than double from 229 million tonnes (metric tons, each amounting to 2,205 pounds, or 1,000 kg) in 1999/2001 to 465 million tonnes in 2050, while milk output is set to climb from 580 to 1043 million tonnes.
A new report, reported on in The Guardian on May 30, 2018, declares that the global livestock sector is growing faster than any other agricultural sub-sector. It provides livelihoods to about 1.3 billion people and contributes about 40 percent to global agricultural output. For many poor farmers in developing countries livestock are also a source of renewable energy and an essential source of organic fertilizer for their crops.
But such rapid growth exacts a steep environmental price, according to the FAO report, Livestock’s Long Shadow –Environmental Issues and Options. “The environmental costs per unit of livestock production must be cut by one half, just to avoid the level of damage worsening beyond its present level,” it warns.
When emissions from land use and land use change are included, the livestock sector accounts for 9 percent of CO2 deriving from human-related activities, but produces a much larger share of even more harmful greenhouse gases. It generates 65 percent of human-related nitrous oxide, which has 296 times the Global Warming Potential (GWP) of CO2. Most of this comes from manure.
And it accounts for respectively 37 percent of all human-induced methane (23 times as warming as CO2), which is largely produced by the digestive system of ruminants, and 64 percent of ammonia, which contributes significantly to acid rain.
Livestock, this latest report says, now use 30 percent of the earth’s entire land surface, mostly permanent pasture but also including 33 percent of the global arable land used to producing feed for livestock, the report notes. As forests are cleared to create new pastures, it is a major driver of deforestation, especially in Latin America where, for example, some 70 percent of former forests in the Amazon have been turned over to grazing.

Given all that, the idea of plant-based ‘fake’ meat doesn’t sound like such a bad idea, does it?

US-based Beyond Meat has been incredibly successful with its line of plant-based meat alternatives. Its Beyond Burgers, Beyond  Sausage, Beyond Chicken Strips and other products are increasingly making inroads into both supermarkets and the likes of TGI Fridays. Helping their advance are such slogans as it “looks, cooks and satisfies like beef” (on the Beyond Burger) and “looks, sizzles and satisfies like pork” (on its Beyond Sausage trio of Brat Original, Hot Italian and Sweet Italian).

Watch this – meat case – space: This is, no doubt, the beginning of a revolution in that department.

 

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