Category Archives: Doing It Right

Kroger Trims Store Development Plans, Ups E-Commerce / Technology Activity

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Noting that its competitors are increasingly following Kroger’s store-building and stocking approaches, the nation’s 2nd largest grocer (after Walmart) said in a Securities and Exchange filing that 2017 will see fewer stores developed and more done in the areas of technology and e-commerce.

A Food Dive analysis said this past weekend that financial analysts more than likely view this move as a savvy one, demonstrating Kroger’s ability to flew with the needs of its markets. (The company operates a number of store names scattered across the country.) Food Dive noted that Kroger has been aggressively expanding its Click List e-commerce service as it works to establish itself as the go-to company for online sales across the country.

In the SEC filing, company executives noted that their first same-store sales slip in 52 quarters was due to food price deflation couple with an active development program. The company said it will be growing its footprint at a slower pace – by 1.8% compared to last year’s 3.44% – as it cuts back to 55 new projects, compared to 2016’s 85. And capital expenditures, the company said, will fall 13% to between $3.2-3.5 billion, compared to $3.7 billion in 2016.

A Review: Mobile AL Restaurant Demos Customer Service As It Should Be

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Sadly, this is not a trend: A restaurant where team members actually work as a team, sharing responsibilities for getting dishes to tables, making customers feel important, helping, quietly, without seeming to do anything out of the ordinary, to see tables are promptly cleared and that, overall, the ebb and flow of a meal period flows without incident; with customers none the wiser that they are enjoying an unusually superb example of what good customer service is supposed to be about.

We witnessed that on Friday, March 10, at Felix’s Fish Camp, an outstanding seafood-dispensing establishment in Mobile AL. Having driven there from New Orleans, a couple of hours and a bit away, we arrived somewhat later than planned. We were promised we’d be seated in five minutes. It took less than four for our ‘caller device’ to vibrate, and our adventure was underway.

Courtney seated us, at close to 1 pm., at a table with clear views from both seats (I had to turn a bit to take in the totality of the view over the Gulf of Mexico shallows, with shore birds busily securing feasts of their own; My wife with had the entire panorama laid out before her.) If you’re fortunate, you might also see alligators moving about or nesting in the shore side reeds and grasses.

Drinks were ordered (a glass of pino grigio for me, a ‘fancy’, foamy concoction for her) , then orders were taken – a cup of crab soup for me, followed by the been-waiting-all-week-for boiled jumbo Gulf shrimp; a taco specialty for her.

Already, I was looking around, observing, having been attracted by a parade of servers heading for a table just beyond us. Fully coordinated, smooth as you’d wish, food-to-table service. I watched this display of in-snych service several times, as a silent row of servers slid between tables toward their destination then, as quietly and unobtrusively, slip away.

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I happened to be facing the dining room entrance, and was intrigued to note a staging area set up just beyond that entrance way. Orders were delivered from the kitchen to a large table there, to be dispensed to servers close to their stations, and well away from the kitchen itself, where their presence, as is often the case in commercial kitchens, is something to be endured by cooks and their assistants, but only grudgingly tolerated. The staging station eliminates that issue, helping back-of-the-house operations run smoother, with fewer distractions.

The staging station also enables the multi-server food-to-table operation so successfully employed by Felix’s. This system also reduces the apparent to-ing-and-fro-ing of wait staff, trimming – both apparently and in fact – traffic in the dining room, and enhancing, in the process, clients’ dining experience.

This was, you’ll recall, a Friday afternoon in early March – a March when, in fact, spring sprung early, and the leaves were out and the temps were up (into the upper ’60’s). Still, it was a weekday.

When a restaurant, even one so ideally positioned as this one, with a local reputation beyond repute, keeps turning lunch-period tables well beyond 2 pm, maintaining a near-full dining room at a time when most competitors’ kitchen staff are on break and the wait staff count is shrinking, you know the place is doing something right.

Peeling and consuming fresh-boiled shrimp is a messy business. By the time I (willingly) fought my way to the end of my very generous portion, my large cloth napkin was a mess, as were my hands. Two soapy hand-washes later, I’d largely dealt with the messy hands issue. Meanwhile, Courtney had dealt with the messy napkin one by providing, where my shrimp-shell bowl so recently sat, a fresh one.

But though we had to decline dessert, Felix’s wasn’t through with us.

While our arrival hadn’t been at a terribly busy time, there was a more or less steady flow of people presenting to the hostess station. I’m guessing she dealt with no fewer than 50 people between the time we entered and the time we departed. Yet, somehow, she was able to greet my wife by name as we did so! A crowning touch on a royal experience.

The restaurant’s website gives no indication of how long Felix’s Fish Camp has been in business. It’s undoubtedly been in place for many decades. But it doesn’t take those factors for granted, nor does in treat lightly the fact that its generations-spanning clientele was (and still is being) acquired one customer at a time.

The reviews on the website say it all – or almost all: To them, though, I add: Despite living nearly 800 miles from Mobile and Felix’s, I’d seriously consider taking a Thursday-to-Tuesday break to twice endure a long road trip just to enjoy the food and the atmosphere there.