A McDonald’s grill station: Soon to be a thing of the past?
A soon-to-open restaurant in the San Francisco area will point the way to a future restaurant owners will love, but some of their workers – soon to be former workers – will hate.
Hinted at in an article in Business Insider, this already-hiring-staff-via-a-Craigslist-ad eatery (see the Business Insider article),is said to be introducing a machine that takes all – ALL – the labor out of burger production.
Well, almost all: Someone has to load the so-called Momentum Machine with ingredients for the burger (including the to-be-prepared-to-order add-ons) and the bun, which the machine also will shape, bake and deliver, filled, to a customer pick-up station. The original Momentum Machine, introduced several years ago, could produce burgers at the rate of 360 or so an hour. The new version is said to be able to turn out 400 an hour!
One can imagine that prep workers, those who chop the onions and other bits and pieces burgers might be garnished with, will, in the short term, retain their jobs. But, realistically, it’s only a matter of time before one person will be capable of, and empowered to, do all the necessary chopping (via a machine) and feeding of ingredients into a machine that will thoroughly mix and evenly distribute them into portioned salads.
For some fast food restaurants, the cost savings such a machine can mean could mean the difference between barely being profitable and being very comfortably profitable. For future restaurants, not needing space for burger-making and possibly even food-prepping personnel could mean more of a facility’s floor space could be devoted to customers’ use. Or, alternatively, using smaller stores, reducing rent and other costs, as well as the savings machines provide by replacing workers.
Business Insider says the best estimates find that up to 50% of jobs could be automated by the late 2030s, with restaurant workers among the most vulnerable to displacement.
Some locations have already started moving away from human labor in an effort to cut operating costs. In its place, they’ve started relying on machines that are getting more sophisticated every day. Within the next 20 years, experts say, nearly every restaurant job once held by humans could get passed on to robots.
“A lot of what’s done in restaurants is already automated,” Rebecca Chesney, research and partnerships manager at the Institute for the Future, told Business Insider. “Today’s robotics can actually mimic human gestures that you’d need for cooking, for instance, way more than they could years ago.”
In addition to Momentum Machines and its burger-generating giant – it “essentially works like a printing press for hamburgers, pressing patties, chopping toppings and assembling the ingredients into a sumptuous-looking sandwich,” the magazine said – referred to Eatsa, which FoodTradeTrends.com reported on in March, shortly after Business Insider profiles the new, old automat-style restaurant, where, as our earlier article said:
It’s computer-based ordering system – for the sole specialty, a bowl of quinoa priced at $6.96 and topped with whatever the customer orders, from a wide range of choices – is recorded and stored so when a customer returns, his/her previous preferences are displayed and alternates are suggested as part of the approach to encouraging repeat visits.
Instead of talking to a cashier to order their quinoa bowls, Eatsa diners build their meals on touch screens and pick them up from windows. There are no chefs or servers in sight.
Chesney says places like Eatsa and companies like Momentum Machines are strong signals for where fast food is heading because people crave speed and low cost — two qualities that human-run restaurants can’t offer the way robot-powered restaurants can.
Because not all customers are likely to want that degree of automation as part of their dining-out experience, lesser, significantly different types of automation can be anticipated in restaurants. However that plays out, you can be sure that a lot of staff also will be ‘out’.