Category Archives: Whole Foods

Whole Foods Bans False “Healthy” Claims Based on Presence of a Probiotic

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Whole Foods has told a number of its product producers to ‘cut it out’ – to quit advertising and promoting assorted junk foods as healthy simply because their makers have built a probiotic of one kind or another into them.

This is a brilliant more.

Too many producers are trying to climb on the “we’re healthy” band wagon – failing to realize the public is getting too smart for such ruses.

Adding a probiotic to something doesn’t, in and of itself, make the product “healthier”.

Probiotics are supposed to help clean “bad stuff” out of your colon and, in the process, have a positive impact on your health. But when an item otherwise falls into the “junk food” category – loaded with”added sugar” and extra calories – a probiotic is not, in the short or long term, going to defeat that.

First of all, probiotics are said to work over a long period of time, when consistently taken daily. The excess sugar and other unhealthy ingredients in health foods act on your system with hours, or days, at worst. Even if you ate the sweet thing, or whatever it is, daily, the probiotic’s effects would be overcome by the negative effects of the negative stuff.

A significant share of the public realizes that. Those who don’t, well, they can’t see that those producers are effectively lying to them.

And that’s wrong.

Ingredient-watching is a worthwhile activity. Practice it.